Ferrari - Recent history

Ferrari sells about 5000 cars a year at about $250 thousand each, but the company never spent a penny on advertising. So where does the demand for the cars come from.

It's beautiful, stylish, fast and rare, but most of the interest in the company comes from motor sports, whenever there is a Ferrari on the track, it will probably end up on the podium. And just the racing heritage makes it a great buy. But there is another way to create interest, and that is to create a Halo Model. Ferrari has created a handful of Halo Models in the past but none as successful as the Ferrari Enzo, built in 2002 in honor of Ferrari's founder Enzo Ferrari. There were only 400 made at $1 million each. And this was a good move, because it boosted Ferrari's sales by more than 50% from 2003.

Surces (wikipedia.org, www.edmunds.com)

Ferrari - Company history

Ferrari S.p.A. is a sports car manufacturer based in

Maranello, Italy. It was founded by Enzo Ferrari in 1928

who at first didn't intend to produce road cars. The company

sponsored drivers and manufactured race cars before

releasing their first street-legal car, the 125 S in 1947

Ferrari joined Formula One Racing during the second race

of its inaugural season in 1950, and is the the longest

running and the most successful F1 team today. In addition

to having their own F1 team, Ferrari provided numerous

teams with engines, parts and advice during the last 59

years in F1. The team has won 210 races out of 787 in

which they competed, and won 15 Drivers Championships,

most recent in 2007.