Chapter IV - Global Vision - Ferrari

Ferrari doesn't have a Global Vision, they just go racing 17

weekends of the year and then make some cars, and that's

it, no TV ads, no product placements.

In fact they advertise other companies on their cars, like

Magneti Marelli, Agip, Marlboro, FIAT, Shell, Bridgestone,

AMD, Acer and Etihad Airways.

In 2007 The biggest market for Ferrari was North

America which accounts for 26% of the companies global

sales, 16% went to the Asia Pacific Region, 20% went to

South West Europe, 19% were sold to Central Europe, 13%

went to North Europe and 6% went to Middle East and

Africa.

Also in 2010 Ferrari will open its first Theme Park

in Abu Dhabi. It is set to be the world’s largest indoor

theme park, sitting under a roof designed in the style

of a classic double-curve body shell of a Ferrari. There

will be more then 20 rides and attractions, including the

world’s fastest rollercoaster.

Chapter IV - Global Vision - Audi

People say that Germans don't have a sense of humor or any imagination. But I disagree, just look at all the Audi commercials.

Today while watching the F1 Singapore GP on SPEED I saw this commercial,

which is funny and memorable, and will probably generate lots of revenue for Audi, but not from Italy. The Ad shows the Audi R8 driver just coming to Maranello as a sign of disrespect , and adding insult to injury it has the same paint job as most Ferrari's. And remember that Audi owns Lamborghini which has a feud with Ferrari, so maybe its a smear campaign towards Ferrari, showing that it's managed and assembled by ignorant people in a ignorant city.

Audi is a major international car manufacture, and while some car companies concentrate on making their cars the safest, the most comfortable or the fastest, Audi just makes a compromise between all of those and it still comes up on top. And since its advertisements aims towards Europe and U.S, no wonder it's one of the best selling cars.

Chapter III - Social Responsibility Ferrari

Ferrari has always used technologies developed in Formula 1 to benefit their road cars.

And now with new regulations that will make F1 a more environmentally friendly competition, Ferrari will need to develop a car that will go fifty 3 mile laps around a race track on one tank of fuel, because that's what FIA ( Federation internationale de l'automobile ) wants in the 2010 season along with KERS ( Kinetic energy recovery system ) which will be mandatory in the next season. And so in 2015 after five years of racing under the new environmentally friendly rules, Ferrari will probably be greener than the amazon jungle.

Chapter III - Social Responsibility Lambo

A average Lamborghini gets just 12 miles to a gallon. So Lambo needs to make some changes, the Italian sports car maker announced plans to cut 35% from the carbon dioxide emissions of its cars by 2015. And meanwhile it is putting 17,000 square meters of solar panels on the roof main factory at Sant'Agata Bolognese.

The company currently makes just two different cars the Murcielago with it's huge V 12 engine and the Gallardo with a slightly smaller V 10. So what the company is going to do is fit both of those cars with smaller engines, Murcielago will get a V8 and the Gallardo a V6, there will be no major changes to the outside of the cars. And if they put a smaller engine in the car, that gives some space to fit an electric engine in there as well, which will help while driving around a city.

And with all this effort Lamborghinis will still be the most gas guzzling cars on earth in 2015.

Lamborghini- Marketing Plan

Ferruccio Lamborghini's first objective was to create a better car then Enzo Ferrari, Ferruccio complained to Enzo about his cars, telling him that his cars were rubbish. The notoriously pride-filled Enzo was furious and told him "Lamborghini, you may be able to drive a tractor, but you will never be able to handle a Ferrari properly". And with that in mind Ferruccio went back to his workshop and took apart one of his Ferrari 250GTs, and modified it to make it perform better then the original, and it was.

After being taken over by Audi A.G, the company has changed its strategy, from an aggressive and crazy company making the most imaginative cars that could ever be conceived, to a stable and progressive company. Their new strategy is to produce cars that preserve Italian eccentricity while displaying the hallmarks of German efficiency.

Source( Wikipedia.org)

Ferrari- Marketing Plan

Ferrari still exists today only because of it's exclusivity, racing heritage, and the passion of all it's employees for the what they do. It has progressively widened its range using visionary planning both on a design level and on the quality of work.

Ferrari believes, that if they provide the workers with pleasant working conditions, a feeling of transparency (most of the walls inside the factory are made of glass) and a feeling of being a valuable part of the company and the Ferrari family. Then the employees will be highly motivated to excel at their job, and that always results in better quality of the goods produced . And that's why Ferrari received the European "best place to work" award from the Great Place to Work Institute in 2007.

Maranello companies

There are four Super Car companies near Maranello. The most famous, of course, Ferrari, its factory is right in the center of the city.

The other big company is Lamborghini, which is a little further but still close enough to be included in this blog. The factory lays about 16 miles North-east of Maranello. Lamborghini makes too many beautiful cars to list them here. Two of my favorites are the Miura and the Countach The company is currently owned by the Volkswagen Group.

Eleven miles north of Maranello there is the Bugatti Factory. In 2006 Bugatti released the Worlds most amazing and probably heaviest Super Car ever, the 1001 horse-power monster Bugatti Veyron 16.4. It costs $1700000, goes from 0 to 60mph in 2.5 seconds and all the way to its top speed of 253 mph in just a second more (or something like that). This company is also owned by the Volkswagen Group.

The last car manufacturer based in the area is Pagani. Created by an Argentine-Italian Horacio Pagani it makes the Pagani Zonda, the craziest car in the world (my favorite). The company produces less than 20 cars a year, and all of the cars are sold out months before they're put together, and this brings the price up to $2.100.000 for the new Zonda R. The factory is located 8 miles to the east on Maranello.