Ferrari - Recent history

Ferrari sells about 5000 cars a year at about $250 thousand each, but the company never spent a penny on advertising. So where does the demand for the cars come from.

It's beautiful, stylish, fast and rare, but most of the interest in the company comes from motor sports, whenever there is a Ferrari on the track, it will probably end up on the podium. And just the racing heritage makes it a great buy. But there is another way to create interest, and that is to create a Halo Model. Ferrari has created a handful of Halo Models in the past but none as successful as the Ferrari Enzo, built in 2002 in honor of Ferrari's founder Enzo Ferrari. There were only 400 made at $1 million each. And this was a good move, because it boosted Ferrari's sales by more than 50% from 2003.

Surces (wikipedia.org, www.edmunds.com)