A nice Puma ad.

Puma guys use Puma/Ferrari clothes to build a Ferrair F1 car.

Chapter XII - Marketing Channels - Ferrari

Ferrari uses both a Retailer channel and a direct channel to transfer the ownership of a car to the customer. Some of the more exclusive Ferraris can be bought straight from the factory, but to do this you must be either a celebrity or filthy rich. If you don’t belong to the aforementioned group then you can visit a Ferrari dealership for all your Ferrari needs. Most Ferraris are build-to-order, so after you customize it to your liking and put down a deposit, the order is emailed to Marranello then it waits in line for about a year until it’s build and shipped. All Ferrari dealerships offer pre-owned cars, if you’re impatient this would be a good deal for you. All pre-owned Ferraris are “Ferrari Approved”, which means they’re go thru an array of wide-ranging checks and include factory-supported warranties for cars up to nine years old from date of first registration. This delivers total peace of mind to those who have the privilege of experiencing a Ferrari. Here are some benefits you’ll get if you buy one; Detailed Technical Inspection by Ferrari Technicians, Pre-sale External and Internal Preparation, 12-month Ferrari Warranty and 12-month Ferrari Roadside Assistance. Also a lot of the dealers sell Maseratis, Maserati is owned by Ferrari and it’s a sort of a Ferrari Limousine. Currently Maserati produces just two cars; The Quattroporte and the GranTurismo each costing slightly less than an average Ferrari and having a significantly shorter wait period.

Chapter XII - Supply chain management - Ferrari

Ferraris supply chain doesn’t run as smooth as it should, the factory makes about 20 cars per day and it’s currently unable to increase the output. And since all Ferraris are different depending on the customer, then the way they are build is different. The most important part of every Ferrari is the engine, in Ferraris case the engine is the most time consuming part of the car. Ferrari uses one sand mold per engine, each mold is hand perfected by one of Ferraris specialists, the process of making a single mold takes approximately 10 hours. The rest of the car is also handmade, except for the paint job, body stapling, Chassis inspection which is done by robots. Another aspect of the Supply chain that isn’t really efficient is the shipping process. Ferrari has just one factory and it shippes it’s cars all over the world, but they don’t ship the cars in bulk, they send one car per order, unless there’s multiple orders in a short period of time.