Chapter XII - Marketing Channels - Ferrari

Ferrari uses both a Retailer channel and a direct channel to transfer the ownership of a car to the customer. Some of the more exclusive Ferraris can be bought straight from the factory, but to do this you must be either a celebrity or filthy rich. If you don’t belong to the aforementioned group then you can visit a Ferrari dealership for all your Ferrari needs. Most Ferraris are build-to-order, so after you customize it to your liking and put down a deposit, the order is emailed to Marranello then it waits in line for about a year until it’s build and shipped. All Ferrari dealerships offer pre-owned cars, if you’re impatient this would be a good deal for you. All pre-owned Ferraris are “Ferrari Approved”, which means they’re go thru an array of wide-ranging checks and include factory-supported warranties for cars up to nine years old from date of first registration. This delivers total peace of mind to those who have the privilege of experiencing a Ferrari. Here are some benefits you’ll get if you buy one; Detailed Technical Inspection by Ferrari Technicians, Pre-sale External and Internal Preparation, 12-month Ferrari Warranty and 12-month Ferrari Roadside Assistance. Also a lot of the dealers sell Maseratis, Maserati is owned by Ferrari and it’s a sort of a Ferrari Limousine. Currently Maserati produces just two cars; The Quattroporte and the GranTurismo each costing slightly less than an average Ferrari and having a significantly shorter wait period.