Ferrari doesn't have a Global Vision, they just go racing 17
weekends of the year and then make some cars, and that's
it, no TV ads, no product placements.
In fact they advertise other companies on their cars, like
Magneti Marelli, Agip, Marlboro, FIAT, Shell, Bridgestone,
AMD, Acer and Etihad Airways.
In 2007 The biggest market for Ferrari was North
America which accounts for 26% of the companies global
sales, 16% went to the Asia Pacific Region, 20% went to
South West Europe, 19% were sold to Central Europe, 13%
went to North Europe and 6% went to Middle East and
Africa.
Also in 2010 Ferrari will open its first Theme Park
in Abu Dhabi. It is set to be the world’s largest indoor
theme park, sitting under a roof designed in the style
of a classic double-curve body shell of a Ferrari. There
will be more then 20 rides and attractions, including the
world’s fastest rollercoaster.
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