Ferrari- Marketing Plan

Ferrari still exists today only because of it's exclusivity, racing heritage, and the passion of all it's employees for the what they do. It has progressively widened its range using visionary planning both on a design level and on the quality of work.

Ferrari believes, that if they provide the workers with pleasant working conditions, a feeling of transparency (most of the walls inside the factory are made of glass) and a feeling of being a valuable part of the company and the Ferrari family. Then the employees will be highly motivated to excel at their job, and that always results in better quality of the goods produced . And that's why Ferrari received the European "best place to work" award from the Great Place to Work Institute in 2007.