Lamborghini- Marketing Plan

Ferruccio Lamborghini's first objective was to create a better car then Enzo Ferrari, Ferruccio complained to Enzo about his cars, telling him that his cars were rubbish. The notoriously pride-filled Enzo was furious and told him "Lamborghini, you may be able to drive a tractor, but you will never be able to handle a Ferrari properly". And with that in mind Ferruccio went back to his workshop and took apart one of his Ferrari 250GTs, and modified it to make it perform better then the original, and it was.

After being taken over by Audi A.G, the company has changed its strategy, from an aggressive and crazy company making the most imaginative cars that could ever be conceived, to a stable and progressive company. Their new strategy is to produce cars that preserve Italian eccentricity while displaying the hallmarks of German efficiency.

Source( Wikipedia.org)