Chapter IV - Global Vision - Audi

People say that Germans don't have a sense of humor or any imagination. But I disagree, just look at all the Audi commercials.

Today while watching the F1 Singapore GP on SPEED I saw this commercial,

which is funny and memorable, and will probably generate lots of revenue for Audi, but not from Italy. The Ad shows the Audi R8 driver just coming to Maranello as a sign of disrespect , and adding insult to injury it has the same paint job as most Ferrari's. And remember that Audi owns Lamborghini which has a feud with Ferrari, so maybe its a smear campaign towards Ferrari, showing that it's managed and assembled by ignorant people in a ignorant city.

Audi is a major international car manufacture, and while some car companies concentrate on making their cars the safest, the most comfortable or the fastest, Audi just makes a compromise between all of those and it still comes up on top. And since its advertisements aims towards Europe and U.S, no wonder it's one of the best selling cars.