Chapter X - Developing and Managing Products-Ferrari California

During the 2008 Paris Motor Show Ferrari introduced a new car, the California. What’s interesting about this is that Ferrari usually retires one car and then introduces an new one, but the California is an all new type of a Ferrari, California represents a new, fourth model range for the company. Here’s some firsts for the California; it’s the first front engined Ferrari with a V8, The first to feature a 7-speed dual clutch transmission, The first with a folding metal roof, The first with multi-link rear suspension, The first with direct fuel injection. According to some sources the California originally started out as a concept of a new Maserati, but the car needed the Ferrari badge to justify the ideal return on the investment.