Ferrari isn’t heavily involved in retailing, they are mostly interested in winning races and then selling cars, at least that’s what they tell us. Nevertheless they own and operate over 25 “Ferrari Stores” worldwide, in which you can buy all the useless key chains, pens and T-shirts that you will never ware or use in your entire life. You can also buy all kinds of race memorabilia, from intake valves to the rear spoilers. And if you visit the store at Ferrari.com you’ll see that they over charge for everything. Actually the over pricing thing isn’t all that bad because each Ferrari store is also a museum and you have to pay to get in, so while you browse thru all the red T-shirts looking for the right size, you might be standing just feet away from a car that brought Michael Schumacher fame, and I would gladly pay for this kind of experience.
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