Ferrari uses Auto Shows as Sales Promotion. When Ferrari wants to introduce a new model, first they send out a press release and then they haul it to the nearest Auto Show ,and there’s one at least every month, during this years Frankfurt Motor Show Ferrari unveiled the new 458 Italia as a replacement for the Ferrari F430. Most people who attend those shows are regular Joes, they’re just there to look at pretty cars. The real advantage of Auto Shows is the media coverage, every car TV show and magazine has their team on the spot, to bring us the latest news and the newest cars, some of those guys are even allowed to test the cars, which makes for a better coverage.
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