Chapter XV - Advertising - Lamborghini

This ad is part of Lamborghinis advertising campaign called “Feels Italian Wherever You Are”. The campaign shows us how a driver experiences the world from behind the wheel of a Lamborghini, it shows stereotypical national scenes in a distinctively Italian way. This particular ad shows two “typical” American guys sipping espressos in front of Biff’s Big Burgers, with a Lincoln parked next to the Diner.
This ad is an example of Institutional Advertising, and that’s because it doesn’t show the actual car that they would like to sell (except for the reflection in the window) instead they emphasize the fact that even though the company was taken over by Audi is still very Italian.