Chapter IX – Product Concepts – Ferrari

Ferrari is a Specialty Product, because people only buy it if they really really really want one. And with only about six thousand cars made per year the demand won’t be satisfied soon. As with all Super-Cars Ferrari pays a lot attention to detail and quality, and for Ferrari that’s not a big problem, because all the people who put the cars together had propably dreamed about buying one since they came out of the womb, and now they can do the next best thing, working with them.