The Persuaders - Ferrari

The part of the Persuaders that most relates to Ferrari is Emotional Branding, because Ferrari is great at making its customers feel like they're a part of the team; They organize races and all sorts of events for the owners, they have programs where the owners help test and improve their models, and, if you want to be close to the firm but don't have enough cash to buy a Ferrari you can join their web site and get lots of exclusive content. And the people who now own Ferraris had probably dreamed about the Prancing Horse since they were ten.