Chapter VI - Business Marketing - Michelin and Bugatti

Everybody knows that the Bugatti Veyron is the most exclusive car in the world, but, even the tires for the Veyron are unique. they're specially designed by Michelin to handle the stress of driving at 407 km/h (253 mph), and need to be able to handle 1.3 G's on the skid pad, they also need to last longer than a typical race tire the tires also use the Michelin PAX System. Their pressure is monitored automatically, and they can run flat for approximately 201 km at 80 km/h, and the main advantage of the system is the elimination of the need for a spare tire, which can only be bought at the Bugatti factory, and each set of four with wheels costs $50,000.