Chapter VII - Targeting Markets - Ferrari

The target market for Ferrari is males, age 40+, and income of $250K and up. And only about 5% of Ferrari customers are women, so, Ferrari created the new California, Ferrari claims that, unlike most supercars, you can use it every day. To make it more driver friendly, the Maranello factory has fitted a clever automatic gearbox, and put a V8 engine at the front instead of in the middle. The result is a car that looks and sounds Italian but behaves like a well-mannered German and that's what women want. (I think)