Chapter IX – Product Concepts - Pagani

Pagani has only one product line, which is Super-Cars and in my opinion nobody makes them better than Pagani. Pagani factory in Modena builds only about ten cars per year, and as of June 2009 only 106 Zondas have been build in 10 different versions, each better then the last. Such small output is due to Horacio Pagani’s attention to detail, all of the cars are hand build and as a result each car is unique. Also Pagani is the best packaged product in the world, by which I mean that every time you look at it you will be amazed by this beautiful beast, and unlike a DVD it’s relatively easy to get to what’s inside.